HOW TO MARKET YOUR BUSINESS
Creative Marketing on a Tight Budget
Duration: 1-Day
Programme Summary:
This maketing training is designed to help participans look creatively at how they communicate with their customers. There are many creative ways to communicate with your customer and you do not have to break the bank to do so. They will learn how to stretch their marketing Euro to make the most of their marketing investment.
Topics include:
- Understand the changing business landscape and how to survive in it.
- Learn the importance of market segmentation and how to apply to their business.
- Learn a 4-step model to create a powerful marketing message.
- Determine the right marketing medium(s)
- Set marketing and sales goals.
- The winning elements of an advertisement and sales letter.
- Importance of having an Internet Marketing Strategy.
Outcomes for the Participants:
Following their participation on the 'Creative Marketing on a Tight Budget' programme participants will be able to:
- Learn the importance of knowing their customers intimately in order to prepare an effective Marketing Plan.
- Learn how to define their brand and why highlighting the benefits is so critical.
- Learn a 4-step model to create a powerful marketing message that persuades prospects to become customers.
- Determine the right marketing medium(s) for their business.
- Direct Marketing - WHY it works and HOW it works.
- Learn why Networking is key to business development success.
- Get free publicity for their business.
- Integrate Corporate Social Responsibility (CSR) into their brand.
- Set out your own Creative Marketing Plan.
Bernie has an engaging presentation style and a very good understanding of her subject matter and is able to convey the material in a practical way......
Maria Callinan, Chief Executive Officer, Laois County Enterprise Board
Maria Callinan, Chief Executive Officer, Laois County Enterprise Board
