BUSINESS SKILLS DEVELOPMENT
Women in Business Enterprise Development (Level 6 FETAC Award)
Duration: 4-Days
Programme Summary:
The programme is targeted at business owners who are set up in business and have been in operation for at least one year.
Topics include:
- How to apply market segmentation in your business.
- Most effective marketing communication.
- Market Entry Strategies
- Strategic Marketing
- Conducting a Marketing Audit
- Key Account Management
- Consultative Selling
- Presenting your Product
Outcomes for the Participants
Following their participation on the Women in Business Enterprise Development Programme participants will be able to:
- Build on new customer opportunities and develop individual strategies to make progress in their business.
- Understand key marketing principles and develop communication plans to attract new customers.
- Understand the appropriate market entry strategies for new markets—either in Ireland or overseas.
- Apply the principles of persuasive communication in a commercial situation.
- Apply the principles of key account development & management.
- Set realistic sales objectives.
- Identify and present benefits of a solution that addresses the personal and business needs of their customer.
OTHER INFORMATION
- This is a Level 6 FETAC programme leading to an award in Business Development B30204.
- There will be ongoing support and mentoring from the Facilitator for the duration of the programme.
- Interactive modules are facilitated in convenient weekly workshops.
- Workshops are designed to produce workable concepts.
- Mid and Post course reviews are conducted by the Facilitator.
- Assignments will include an analysis of your business and the development of a Marketing Plan.
This programme will be delivered by Beacon Coaching Consultancy who is registered with FETAC to offer programmes leading to FETAC awards in the National Framework of Qualifications.
Her ability to connect with each business owner, by addressing each person's unique talents and specific needs, was absolutely incredible. Bernie was 100% reliable and always gave constructive.....
Ana Pnpic, Plan A Design & Print
Ana Pnpic, Plan A Design & Print
