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Marketing Skills

In-house marketing course - Marketing training

Marketing is a key string in any successful company’s bow and is overlooked at your peril.  Really effective marketing is about putting your customer at the centre of absolutely everything that you do and every decision you make.

There are so many ways to communicate with existing and potential customers, companies find it difficult to choose which marketing channel works best for their business. This in-house marketing training looks at the different marketing channels and helps to focus the marketing team. All the research shows that if you rely on just one marketing channel, for example, your website, you are missing other valuable marketing channels that will help you engage with your potential customers. I can work with and coach your marketing team to help them understand that in order to continue growing your business, they need to be active in (i) Direct Marketing; (ii) Internet Marketing, (iii) Networking and (iv) Advertising & PR. These channels form the basis of your Marketing Communications Strategy.

There is, of course, no one-size-fits-all approach to marketing – what works for one company will not guarantee results for another. Effective and successful marketing is about testing and measuring. If you are not getting results, do not keep doing the same thing over and over because you will simply get the same result over and over.

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What My Clients Say

Bernie's ability to distill complex business management concepts and communicate them in a crystal clear way.......

Pat Carroll, Business Development Manager

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In-House Training

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