BRAND STORY
The BRAND – A Personification of Value
Dwenningmen is at the heart of our branding concept, an African Symbol of humility, strength, wisdom, and learning. When you think about it more, these are the dimensions and features of outcomes for successful coaching and training. Imbedded in the symbol are the letters of BCC for Beacon Coaching Consultancy. The centre line is symbolic of a pillar of knowledge and is an analogy of the standing structure of a beacon. Our tag line – Helping you take your business to the next level is the true value proposition and purpose of Beacon Coaching Consultancy’s philosophy and practice. This is what we are all about as a business and is at the core of everything that we do.
The colourings of BCC are the primary colours of red, yellow and blue. This symbolises the potential to realise human talent in many different shades. The inspirations for this brand are African, Asian and European reflecting the wider global challenge for business and society to release human potential and energy whilst learning from each other in the spirit of sharing knowledge.
Matt Walsh, Associate Director HR, Pfizer Grange Castle
