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Check out this Review of The Cheese Mall by Susan Payton, President of Egg Marketing & Communications, USA on her work behind the scenes on the Small Business Book Awards.
The Cheese Mall has been nominated in Marketing for the Best Small Books Business Awards - please support us by clicking on the link below and giving us your vote. Thank you very much. http://bookawards.smallbiztrends.com/marketing_2011/the-cheese-mall/
In this interview, Bernie explains that marketing is about finding out what the customer wants and putting it at the core of your business. That’s the same simple business philosophy promoted by Superquinn founder Senator Fergal Quinn, so it’s not surprising to hear that he has endorsed The Cheese Mall. The book is also full of practical advice about business plans, marketing strategies and finance. Listen to full interview with Bernie
Check out my recent article in the Irish Independent on 'Successful Marketing is meeting the needs of your Customers' which provides some good marketing tips for the small business and new start-ups http://www.independent.ie/business/small-business/successful-marketing-is-meeting-the-needs-of-customers-2993675.html
Read Lorna Sixsmiths, Social Media Expert, review of The Cheese Mall on http://bloggertone.com/marketing/tag/bernie-tracey/ on how the book provides help with putting together your Marketing Communications Strategy.
Catch up on Wendy Kavanagh from the foodies website www.mychefathome.ie review of The Cheese Mall http://www.mychefathome.ie/blog.php/?p=973 and how she feels the book provides help small companies to market their business.
Check out my interiew with Lorna Sixsmith, Write-On=Track, Social Media Export on my inspiration for writing The Cheese Mall http://write-on-track.com/tag/marketing-tips/ and why I wanted to help the small understand What is Marketing and provide some marketing tips to help entrepreneurs who are starting up a new business.
Matt Walsh, Associate Director HR, Pfizer Grange Castle
