What Other People are saying about the Cheese Mall

The Cheese Mall by Bernie Tracey is a must for budding entrepreneurs! It shows you how to go about starting your own business in a sensible step by step method and it demystifies all jargon!

Senator Feargal Quinn

Read Book Reviews

Review by:  Una Hearne, Feb, 15 2012 :                      
Brilliant book!  I am recommending it to everyone.  What I love about it is how it demystifies all those scary terms; Marketing Strategy; Business Plan; Financials and Branding.  It has changed the feeling these words give me - from forbidding to friendly.  I'm thinking (and stunned to be thinking like this) 'oh yeah, I get it, I can do that'!  While the author makes it all very simple and logical I was left in no doubt about the hard work involved and the importance of all of these areas for a business.  Genuinely inspiring and empowering.  Thank you for writing it!

Review by:  Tom Doyle Jan, 31, 2012  :                       
This is a great 'go to' book for anyone starting a business or indeed anyone encountering difficulty reconciling where they are at in business at any time in their business cycle.  I read The Cheese Mall at a time when I was putting my business concept together for my new venture www.ebizireland.com. I have to say it was worth the effort to get up at 4.00 am in the morning after I read the book, proceeding to write down all the thoughts that were in my head for its organisation and development.  What an inspirational read.  The way the book is written I believe provides the reader with a more user friendly example of working things out for oneself.

Review by: Mary Riordain on Aug. 19, 2011 :
The Cheese Mall is a fantastic read - at last I can properly understand all of those slightly baffling marketing phrases. This book is clear, concise and manages to hold your interest from start to finish. The characters are a wonderful idea allowing the author to introduce a refreshing look at setting up your own business. This book is a must for anyone setting up their own business and also for anyone with an interest in studying business.

Review by: Barbara Dignam on Aug. 18, 2011 :
The Cheese Mall is a really worhtwhile read for anyone considering setting themselves up in business for the first time. It's an amusing short story that packs a mountain of essential information into a very small volume. It's a bit like an MP3 file, where all the dross has been filtered out and you're just left with the substance. So if you ever ponder the possibiities of exporting sand to Arabia and before you get a bit giddy with your idea, you would do well to sit down for half an hour and read through this amazing little book.

Review by: Nikki Daly on Aug. 16, 2011 :
This book is such a great read. It's step by step approach is easy to understand and to follow. The characters Matthew and Millie are a great idea. I found myself following their journey all the way to the end (which I am not about to give away). A great read for anyone who is interested in setting up a business. It's simple approach would also make this an ideal book for students.

Review by: Roslyn Hickey on Aug. 14, 2011 :
This is a wonderfully accessible, informative and highly readable marketing tool. It is ideal for the budding/starting-up entrepreneur who needs an easy to read, no-nonsense handbook which clearly explains the core principles, strategies and vocabulary of marketing. It more than delivers on its promise to explain the, 'Key Marketing Skills for the Budding Entrepreneur'. I generally find thralling through business books a 'painful slog'. However, this book masterfully uses a deceptively simple, heart-warming story-telling style to assist the reader absorb complex material so by the end of the book one feels motivated to begin his/her entpreneurial project.

Review by: Dermot Hennessy on Aug. 04, 2011 :
I very much enjoyed reading this little book as it was very easy to follow. The Millie and Matthew characters made it a fun experience too and helped turn what can be a dry subject into something that was very interesting and enjoyable. Highly recommended.

Review by: Enda Brennan on Aug. 03, 2011 :                         
What a great little book! It's packed full of information useful to anybody starting a new business, considering a new direction for their existing business or simply taking stock of their current position. Jargon free and written in Plain English, every page packs a punch. Delightfully told as a tale of two entrepreneurial mice who following redundancy from their jobs at the local factory, set about the task of establishing their new retail business "The Cheese Mall". A great step by step guide for any entrepreneur, with each step being immediately convertible to action, and apart from that , a charming read.

Review by: Ann Cully on July 31, 2011 :
"This book is a very enjoyable read. The author managed to convey a step by step guide to starting your own business and she successfully cut through all the jargon. At the same time it gives the reader all the information needed to start a business and the strength of this book is in its simplicity. It is a perfect introduction and blueprint of the way foreward for an entrepreneur's journey. You will find the fundamentals of marketing sraightforward and the advice invaluable

 

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